Toxic beauty advice on social media has become so normalized that girls don’t even realize it’s toxic. What if we put the same advice they hear everyday into the mouth of the person they trust the most? Their mom.

Using Deepfake technology, we created a jaw-dropping social experiment that blows the lid off the issue. Thus far, the campaign has over 115 million views, 3.1 billion impressions, and was covered in over 300 media outlets in 60 countries. It’s now officially the most successful campaign in Dove Masterbrand history.